Cold process means exactly that: the oils and the lye are never heated to speed things up. Saponification happens on its own over a day, and the water leaves over the following weeks. You cannot rush either part.
A bar is safe to use within a couple of days — the lye is fully spent by then. But a young bar is soft and full of water. Left to dry for five or six weeks it becomes hard, mild and long-lasting; the difference between a bar that lasts a fortnight and one that lasts two months is mostly patience.
It is also why our range is short. Every rack we fill is a rack we cannot use for six weeks, so we only make what we know we will sell, and we make it in the order the seasons suggest — lavender in summer, honey in autumn.